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The Blog for Business Owners and Entrepreneurs Who Want to Prioritize Building Relationships With Their Audience to Increase Sales.

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4 Core Reasons Your Product or Service Isn't Selling

February 01, 20242 min read

As a business owner or product creator, there's nothing more frustrating than having a great product or service that just isn't selling. You've put in hours of hard work and invested resources into creating something you believe in, but for some reason, it's not resonating with your target audience.

Before losing hope and giving up on your product or service altogether, consider these 4 core reasons why it might not be selling and consider what you can do to turn things around.

Not Selling Enough: Frequency is Your Friend

Ironically enough - the number one reason I find people are struggling to sell their products and services is because - they're not selling often ENOUGH. 

Many online business owners hesitate to sell frequently because they fear coming off as pushy. The aversion to adopting a 'salesy' persona is legitimate, but it's a thin line to walk. The reality remains: No selling equals no sales.

Not Talking to Enough People: Raise Those Hands

The more people you talk to, the more money you make. Simple as that. You need to BOTH start new conversations and nurture your existing ones every single day.

Start conversations. Every conversation is an opportunity to learn and refine your offering. Aim to build genuine relationships, not just for immediate sales but for long-term connections and trust.

Your Sales Messaging: Compel, Don't Repel

Is your copy resonating with your audience, or is it just another drop in the ocean of generic promotions? Your message needs to be compelling and specific.

Converse with your ideal clients, learn their lingo, empathize with their pain points, and use this language in your sales, marketing and connection copy. Your messaging should be a mirror where potential buyers see their struggles reflected and understand that your product is the solution they've been seeking.

Energetic Issues: Align or Resign

Often overlooked, the concept of energetic alignment plays a vital role in sales. If there's a disconnect between you and your product, or if your pricing doesn't reflect the perceived value, this misalignment can sabotage your success.

Take a step back. Are you genuinely enthusiastic about what you're selling? Do you believe in the value of your offering? Do you think you are selling it for too much - or too little?

If you are not in alignment with your offer, your pricing, or if you lack confidence in your product or service, it's time to do some inner work.

Conclusion: Keep Selling, Keep Learning

Don't let these reasons hold you back from selling your product or service. Instead, use them as opportunities to improve and refine your approach. Remember, frequency is key, so make sure you are consistently having conversations and connecting with potential buyers. Continuously work on improving your sales messaging and staying energetically aligned with your offering.

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